Describe the problem
Be specific about who has the problem, when it happens, and what it costs them.
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Dimensions
Frequency
How often the problem happens
3 / 5
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Quarterly / Monthly
Severity
How severe or challenging the problem is when it happens
3 / 5
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High — critical, significant impact
Urgency
How urgent the problem is when it happens
3 / 5
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Within days
Longevity
How long the problem persists when it happens
3 / 5
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Medium-term — months