Finding your way

April 2018 This is more of a continuing series of tips for B2B startups that are trying to develop pilot projects. A big question for B2B startups is, “how do you find your way into an organization?” This topic brings up a wide range of considerations such as who is the person most interested in… Continue reading Finding your way

Why do established organizations want pilot projects?

Nov 2017 A continuing series on pilot project strategies for B2B startups… If you are an established organization, whether for-profit or not-for-profit, that is considering running a pilot project with a startup, then you are seeing things from a somewhat different perspective than the startup. You know your industry, your business model, your priorities and… Continue reading Why do established organizations want pilot projects?