Proud to be part of Todd Cohen’s new book, “Everyone’s In Sales, Stop Apologizing“. I was given the opportunity to write the foreward for this very practical book. Here’s a snippet: “We don’t always call entrepreneurs sales people and entrepreneurs don’t always think of themselves as sales people because of that. Yet as an entrepreneur, I am always selling. I am selling in order to build a team. I am selling to get investment. I am selling to develop press relations. And of course I am selling in order to get my first customers.”
Check it out!